Luna Realty · Listing Models Compared
Three ways to list a rental in Massachusetts, side by side: a traditional listing broker at about one month’s rent; Essential, $499 per listing, where the whole open market can show your unit; and Full Service, $499 + half a month’s rent only when a lease is signed, where Luna Realty agents show it.
We compare pricing models, not specific companies. The goal is simple: help you pick the structure that fits how much you want to handle yourself.
Same goal — a leased unit. Different price, and different people running the showings.
≈ one month's rent
A listing broker markets the unit and runs the showings, and usually charges about one month’s rent. The classic Massachusetts model.
Strengths
Trade-offs
$499 per listing
An exclusive listing with Luna Realty, a licensed Massachusetts brokerage. Professional photos, then posted to the broker listing network and rentluna.com, usually within one business day.
Strengths
Trade-offs
$499 + half a month’s rent
Everything in Essential, and Luna Realty agents show your unit. The $499 is paid when you list; the half month’s rent only when a lease is signed while the listing is active.
Strengths
Trade-offs
Think of the three as a trade between price and who runs the showings. A traditional listing broker runs them, and the owner who hired that broker usually pays about one month’s rent. On Essential, $499 each time the unit is listed, the whole open market can show it: agents bring their renters, and you pick the times. Full Service adds Luna Realty agents showing your unit, for half a month’s rent, due only when a lease is signed.
Both Luna Realty plans include professional photos, posting to the broker listing network and rentluna.com (usually within one business day), and an Owner Portal for showing requests, applications with tenant screening, your lease (prepared in our lease builder, with MA Board addendums and online signing), analytics and Luna AI. Essential’s $499 is the same whatever the rent; Full Service’s half month scales with it.
On either plan you can offer one month’s rent, paid to the renter’s agent or as a rent concession. Since August 1, 2025, Massachusetts law says the party who hires a broker pays that broker, so a renter who brings their own agent pays that agent, not you. Offering one month’s rent makes it $0 for those renters. General information, not legal advice.
A one-month broker fee is about a full month’s rent, so the amount rises as your rent rises. A flat fee is a fixed price: Luna Realty’s Essential plan is $499 each time a unit is listed, whatever the rent. Luna Realty’s Full Service plan is $499 plus half of one month’s rent, due only when a lease is signed. Example only, on a $2,500/month unit: about $2,500 with a traditional listing broker, $499 on Essential, or $1,749 on Full Service.
Essential ($499 each time a unit is listed) includes an exclusive listing with Luna Realty, a licensed Massachusetts brokerage; professional photos; posting to the broker listing network and rentluna.com, usually within one business day; and an Owner Portal with showing requests, applications with tenant screening, your lease prepared in our lease builder (MA Board addendums, online signing), analytics and Luna AI. The whole open market can show it: agents bring their renters, and you pick the times. Full Service adds Luna Realty agents showing your unit, for half of one month’s rent, due only when a lease is signed.
When you want a broker to run the showings and you are comfortable paying about one month’s rent; the owner who hires that broker pays it. If you want showings run for you, Luna Realty’s Full Service is $499 plus half a month’s rent, due only when a lease is signed. If you are happy to set the showing times yourself, Essential is $499 per listing.
Showings are arranged with you: agents across the open market bring their renters, and you pick the times. Showing requests, applications with tenant screening, and your lease (prepared in our lease builder, with MA Board addendums and online signing) all run through your Owner Portal. If you want Luna Realty agents showing it, offer one month’s rent (they show it too) or choose Full Service.
On either plan you can offer one month’s rent, paid to the renter’s agent or as a rent concession. Since August 1, 2025, Massachusetts law says the party who hires a broker pays that broker, so a renter who brings their own agent pays that agent, not you. Offering one month’s rent makes it $0 for those renters. On Essential it also brings Luna Realty agents in to show the unit; on Full Service, if our agent brings the renter, that month replaces the half month. General information, not legal advice.
Two plans, chosen per unit: Essential ($499 each time a unit is listed; the open market shows it) and Full Service ($499 plus half of one month’s rent, due only when a lease is signed; Luna Realty agents show it). Sign one listing agreement for all your units, then choose a plan for each.
List your rental for $499 — or choose Full Service: $499 + half a month’s rent, only when a lease is signed, and Luna Realty agents show it. On either plan you can offer one month’s rent, paid to the renter’s agent or as a rent concession.
481 Main St, Waltham, MA 02451 · Broker/Owner Joshua Stone