Luna Realty · Seller Guide · 2026
How to Sell Your Home in Boston
Selling in Greater Boston is very doable with the right plan. Here’s exactly how it works — timing, pricing, prep, marketing, offers, and closing — and how Luna Realty makes it hassle-free, starting with a free evaluation and free professional photos.
The selling process, step by step
- 1
Free home evaluation
We prepare a free, no-obligation comparative market analysis using recent sales, active competition, and pending deals in your exact neighborhood — so you know what your home is truly worth.
- 2
Strategic pricing
We set a list price built on live data and buyer demand, positioned to attract competing interest in the critical first two weeks rather than sitting stale.
- 3
Prep, staging & photography
We advise on high-ROI prep and de-cluttering, then bring in our complimentary professional photographer (and, where it helps, drone and video) so your home shows at its best.
- 4
Launch & maximum exposure
Your listing goes live across the MLS and every major portal, with social ads and outreach to our buyer and investor network. We coordinate showings and open houses to keep momentum high.
- 5
Offers & negotiation
As offers arrive we review price, terms, and contingencies with you in plain English, then negotiate hard for the strongest price and cleanest terms.
- 6
Closing, hassle-free
We manage inspection, appraisal, paperwork, and the timeline through to the closing table, keeping every party on track so you sign and get paid without surprises.
What it costs to sell
Real estate commissions in Massachusetts are negotiable, and since 2024 buyer-agent compensation is negotiated separately rather than assumed. Beyond commission, sellers typically plan for the state deed excise (transfer) tax, attorney fees, any agreed repairs or buyer credits, and light prep. There’s no fixed number that fits every home — so before you commit to anything, we give you a clear net-proceeds estimate, and your professional photography is included at no cost.
Seller questions, answered
When is the best time to sell a home in Boston?
Spring is traditionally the strongest selling season in Greater Boston — buyer demand peaks from March through June — but well-priced, well-presented homes sell year-round. The right time also depends on your own situation and local inventory. A free Luna Realty market evaluation will show you what comparable homes are doing in your exact neighborhood right now.
How much does it cost to sell a home in Massachusetts?
Real estate commissions in Massachusetts are negotiable, and since 2024 buyer-agent compensation is negotiated separately rather than fixed. Beyond commission, sellers typically budget for the state deed excise tax (transfer tax), attorney fees, any agreed repairs or credits, and prep. Luna Realty walks you through the full net-proceeds picture upfront, and your professional photography is on us.
Do I need to renovate before selling?
Rarely a full renovation. The highest-return moves are usually decluttering, deep cleaning, fresh paint, and small repairs — not major projects. We advise on the specific, high-ROI prep for your home and skip anything that won’t pay for itself.
How does Luna Realty market my home?
Your listing goes on the MLS with syndication to the major portals (Zillow, Realtor.com, Redfin and beyond), paired with complimentary professional photography, targeted social campaigns, and outreach to our buyer and investor network — so your home reaches the widest qualified audience from day one.
How long does it take to sell a home in Boston?
It varies with price, condition, neighborhood, and the season. A home priced to the market and well-presented typically attracts the strongest interest in its first two weeks on market, which is why pricing strategy matters so much. We build your plan around getting that early momentum.
Ready to sell with Boston’s 5.0★ brokerage?
We help our clients sell, buy or rent properties hassle-free. Start with a free, no-obligation home evaluation — no pressure, no cost.